Project Kickoff

Before we begin any work it’s important for us to not only understand your project’s requirements, but also your business and mission. Our projects are a collaborative team process, drawing on your industry expertise and online strategy expertise. Together we can achieve great things.

Planning & Discovery

It’s important that our client’s money goes as far as possible and is put towards the right deliverables. We assess our client’s requested scope of work for opportunities to better solve their objectives and improve their impact on the market. This decreases surprises and helps the project run as smoothly as possible. Typically this represents 10% of the total project cost.

Information Design

The design process is preceded with thinking through site and page structure to ensure that the site can be used easily and supports the client’s business objectives. Wire frames allow us to work through the strategic organization of the pages in lightweight manner to keep costs down. We will create a site map to organize the pages and content into a a logical order that makes sense to end-users.

Creative

The wire frame and site map act as our blueprint for design. It dictates organization, features, and the call-to-action practices so that the designs are not only pretty but practical. We work with our clients in a collaborative way that encourages client participation.

Development

Front-end development

This is one of the most crucial steps in the process. It’s important that no details are lost in the translation of layer design files to coded HTML/CSS. We pride our work on being detail oriented with a goal of pixel perfection and throw out the far too common mentality of ‘well, that looks close enough’. We make sure that we bring the designer’s vision to life.

Back-end development

Sometimes less is more. Our development process focuses on doing things well, not just on completion. It’s important that we meet the requirements with user-friendly workflows. After all what good is a login, form, etc. if none of your users can figure out how to use it?

Quality Assurance

Throughout development we will be performing our quality assurance best practices. Then once a product meets our standards we invite the client to participate in a final round of beta testing. The project completes with the necessary delivery method and the client can begin leveraging their new website.