Austin Monitor is an Austin based nonprofit newsroom that reports on city hall. They came to us looking to upgrade their website so they could expand their audience, who up to that point was primarily land developers and their representatives.
Their current website was woefully antiquated so it was important that the new website enable them to reach a broad audience with functionality that meets modern web user expectations.
We worked with Austin Monitor to move away from an entirely private content platform to a WordPress based paywall website so that they could monetize their content while still engaging new users.
The Austin Monitor's new revenue model was to provide a limited number of full articles to visitors. Once a user hit their limit of free particles they are prompted to purchase a subscription. We worked with their paywall provider to implement a custom and engaging solution.
They wanted to provide a map view of their stories so we added address meta fields to the article publishing screen. When a story is saved we use the Google Maps API to automatically generate latitude and longitude coordinates for the story. The Monitor worked with another map developer to create a custom stories map.
The publishing workflow that WordPress has built in is a bit limited for a larger publishing organization. We used an advanced publishing workflow plugin and customized it based on Austin Monitor's needs. This streamlined their daily tasks to ensure that stories are properly reviewed and published on time.
“Willard Interactive has been great to work with. They made what was a complicated transition smooth and understandable. Since, they’ve made sure that our site is running as was intended. They’re responsive, flexible when necessary, and generally open to all of our ideas—even the crazy ones. I’d recommend them in a heartbeat.”
CEO and President of Capital of Texas Media Foundation
After launching the new WordPress website we saw some significant results.
Increase in page sessions after one year.
Increase in page views after two years.
Growth in subscriptions.
Growth in annual budget.
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